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Experts Answer 5 Burning Questions About Empathetic Marketing
Empathetic marketing means truly understanding your audience. It’s marketing that knows exactly who the customer or prospect is, what they’re going through, and what they need. It can make that person...
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Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones
Email mistake. Those two words are enough to send a pang of fear down any marketer’s spine. A bad typo in the subject line. An incorrect hyperlink. A personalized message to the, um, wrong person....
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